Mixed Method Research Design

An Application in Consumer-Brand Relationships (CBR)

Business & Finance, Marketing & Sales, Research, Human Resources & Personnel Management
Cover of the book Mixed Method Research Design by S. Sreejesh, Sanjay Mohapatra, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: S. Sreejesh, Sanjay Mohapatra ISBN: 9783319026879
Publisher: Springer International Publishing Publication: November 19, 2013
Imprint: Springer Language: English
Author: S. Sreejesh, Sanjay Mohapatra
ISBN: 9783319026879
Publisher: Springer International Publishing
Publication: November 19, 2013
Imprint: Springer
Language: English

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs.

*Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) *begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs.

*Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) *begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice.

More books from Springer International Publishing

Cover of the book Modeling and Evaluating Denial of Service Attacks for Wireless and Mobile Applications by S. Sreejesh, Sanjay Mohapatra
Cover of the book Social, Political and Cultural Dimensions of Health by S. Sreejesh, Sanjay Mohapatra
Cover of the book Children and Sustainable Development by S. Sreejesh, Sanjay Mohapatra
Cover of the book Yearbook of Corpus Linguistics and Pragmatics 2014 by S. Sreejesh, Sanjay Mohapatra
Cover of the book Great Divergence and Great Convergence by S. Sreejesh, Sanjay Mohapatra
Cover of the book Polarity, Balance of Power and International Relations Theory by S. Sreejesh, Sanjay Mohapatra
Cover of the book Global Governance of Intellectual Property in the 21st Century by S. Sreejesh, Sanjay Mohapatra
Cover of the book Intelligent Decision Technologies by S. Sreejesh, Sanjay Mohapatra
Cover of the book Building-Integrated Photovoltaic Systems (BIPVS) by S. Sreejesh, Sanjay Mohapatra
Cover of the book Quick Guide to Good Clinical Practice by S. Sreejesh, Sanjay Mohapatra
Cover of the book Artificial Life and Evolutionary Computation by S. Sreejesh, Sanjay Mohapatra
Cover of the book Planning London for the Post-War Era 1945-1960 by S. Sreejesh, Sanjay Mohapatra
Cover of the book Agglomeration and Firm Performance by S. Sreejesh, Sanjay Mohapatra
Cover of the book Differential and Difference Equations with Applications by S. Sreejesh, Sanjay Mohapatra
Cover of the book Distributed Optimization-Based Control of Multi-Agent Networks in Complex Environments by S. Sreejesh, Sanjay Mohapatra
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy