Mobile Marketing For Dummies

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Mobile Marketing For Dummies by Michael Becker, John Arnold, Wiley
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Author: Michael Becker, John Arnold ISBN: 9780470929513
Publisher: Wiley Publication: September 14, 2010
Imprint: For Dummies Language: English
Author: Michael Becker, John Arnold
ISBN: 9780470929513
Publisher: Wiley
Publication: September 14, 2010
Imprint: For Dummies
Language: English

Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.

  • Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch
  • Covers activating a plan using voice, text, e-mail, and social media campaigns
  • Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties

Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Straightforward advice on building and launching a mobile marketing plan

Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.

Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

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