Money, Real Quick: The Story of M-PESA

Nonfiction, History, Africa, Computers, Internet, Electronic Commerce
Cover of the book Money, Real Quick: The Story of M-PESA by Tonny K. Omwansa, Guardian Books
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Author: Tonny K. Omwansa ISBN: 9780852653258
Publisher: Guardian Books Publication: February 29, 2012
Imprint: Guardian Shorts Language: English
Author: Tonny K. Omwansa
ISBN: 9780852653258
Publisher: Guardian Books
Publication: February 29, 2012
Imprint: Guardian Shorts
Language: English
This book tells a tale of innovation, disruption, and transformation.Mobile money, e-money, e-float, e-wallets, mobile banking, however you characterize it, is not just a cool app. Its a killer app, the first for mobile phones in the developing world. Its also a disruptive innovation that threatens incumbent businesses and is sparking new business formation and entrepreneurship.Nowhere is this mobile money phenomenon more prevalent and successful than in Kenya. In five years, 19 million Kenyans, nearly 70% of the adult population, have signed up for mobile money services. Sixteen million are customers of M-PESA (M for Mobile and pesa means money in Swahili). Now, one out of every two people in the world who sends money over a mobile phone is a Kenyan. Mobile money is the rare case in which a poor African country is the global market leader and an exporter of innovation.Funded by The Rockefeller Foundation
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This book tells a tale of innovation, disruption, and transformation.Mobile money, e-money, e-float, e-wallets, mobile banking, however you characterize it, is not just a cool app. Its a killer app, the first for mobile phones in the developing world. Its also a disruptive innovation that threatens incumbent businesses and is sparking new business formation and entrepreneurship.Nowhere is this mobile money phenomenon more prevalent and successful than in Kenya. In five years, 19 million Kenyans, nearly 70% of the adult population, have signed up for mobile money services. Sixteen million are customers of M-PESA (M for Mobile and pesa means money in Swahili). Now, one out of every two people in the world who sends money over a mobile phone is a Kenyan. Mobile money is the rare case in which a poor African country is the global market leader and an exporter of innovation.Funded by The Rockefeller Foundation

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