Morality and the Market (Routledge Revivals)

Consumer Pressure for Corporate Accountability

Business & Finance, Marketing & Sales, Consumer Behaviour, Business Reference, Business Ethics
Cover of the book Morality and the Market (Routledge Revivals) by N. Craig Smith, Taylor and Francis
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Author: N. Craig Smith ISBN: 9781317590040
Publisher: Taylor and Francis Publication: November 13, 2014
Imprint: Routledge Language: English
Author: N. Craig Smith
ISBN: 9781317590040
Publisher: Taylor and Francis
Publication: November 13, 2014
Imprint: Routledge
Language: English

Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of ‘good’ and ‘bad’ business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.

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Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of ‘good’ and ‘bad’ business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.

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