Motherhoods, Markets and Consumption

The Making of Mothers in Contemporary Western Cultures

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Motherhoods, Markets and Consumption by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136758355
Publisher: Taylor and Francis Publication: October 30, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136758355
Publisher: Taylor and Francis
Publication: October 30, 2013
Imprint: Routledge
Language: English

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores:

  • How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers
  • How particular consumer choices are bound up with women’s identities as mothers
  • The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores:

More books from Taylor and Francis

Cover of the book The Melancholy Man by
Cover of the book To Dance the Dance by
Cover of the book Integrating Immigrants in the Netherlands: Cultural Versus Socio-Economic Integration by
Cover of the book Management and Organization of Temporary Agency Work by
Cover of the book Trauma, Shame, and Secret Making by
Cover of the book How to Get the Most Out of CBT by
Cover of the book The Emergence of Quaker Writing by
Cover of the book Power, Identity and Miracles on a Medieval Frontier by
Cover of the book A Case Study in Visual Agnosia Revisited by
Cover of the book Smog Alert by
Cover of the book Maverick Maestro by
Cover of the book Addressing the Human Capital Crisis in the Federal Government by
Cover of the book Philosophers on Education by
Cover of the book Feminist Solidarity at the Crossroads by
Cover of the book Science Wars by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy