Motor Games - The Schemes and Passions of the Men and Women of the Motor Industry
Fiction & Literature
| Author: | Peter Cleary | ISBN: | 9780639934075 |
| Publisher: | Peter Cleary Books | Publication: | December 13, 2018 |
| Imprint: | Peter Cleary Books | Language: | English |
| Author: | Peter Cleary |
| ISBN: | 9780639934075 |
| Publisher: | Peter Cleary Books |
| Publication: | December 13, 2018 |
| Imprint: | Peter Cleary Books |
| Language: | English |
He was a rising star, credited with the success of a major coup in the market, but there was a deeply hidden flaw – a shameful family secret – and when it surfaced his achievements crumbled, dissolving his fragile self-worth. * * * * * The context of this novel is the fiercely competitive South African light commercial vehicle market and the brilliant challenge being mounted by the usurper, Ford’s Ranger, on the decade-long dominance of the leader, the Toyota Hilux. It is also a human drama: a story of comradeship, love and sexual attraction; of the wielding of power and corporate gamesmanship, and of the tensions in the market between rivals brands, the media, and the manufacturer and his dealers.
He was a rising star, credited with the success of a major coup in the market, but there was a deeply hidden flaw – a shameful family secret – and when it surfaced his achievements crumbled, dissolving his fragile self-worth. * * * * * The context of this novel is the fiercely competitive South African light commercial vehicle market and the brilliant challenge being mounted by the usurper, Ford’s Ranger, on the decade-long dominance of the leader, the Toyota Hilux. It is also a human drama: a story of comradeship, love and sexual attraction; of the wielding of power and corporate gamesmanship, and of the tensions in the market between rivals brands, the media, and the manufacturer and his dealers.
