Mouse Morality

The Rhetoric of Disney Animated Film

Nonfiction, Entertainment, Film, History & Criticism, Performing Arts
Cover of the book Mouse Morality by Annalee R. Ward, University of Texas Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Annalee R. Ward ISBN: 9780292773936
Publisher: University of Texas Press Publication: January 1, 2010
Imprint: University of Texas Press Language: English
Author: Annalee R. Ward
ISBN: 9780292773936
Publisher: University of Texas Press
Publication: January 1, 2010
Imprint: University of Texas Press
Language: English
Kids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide wholesome, moral entertainment for their children. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience.In this book, Annalee R. Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films—The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan. Taking the films on their own terms, she uncovers the many mixed messages they purvey: for example, females can be leaders—but male leadership ought to be the norm; stereotyping is wrong—but black means evil; historical truth is valued—but only tell what one can sell, etc. Adding these messages together, Ward raises important questions about the moral ambiguity of Disney's overall worldview and demonstrates the need for parents to be discerning in letting their children learn moral values and life lessons from Disney films.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Kids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide wholesome, moral entertainment for their children. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience.In this book, Annalee R. Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films—The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan. Taking the films on their own terms, she uncovers the many mixed messages they purvey: for example, females can be leaders—but male leadership ought to be the norm; stereotyping is wrong—but black means evil; historical truth is valued—but only tell what one can sell, etc. Adding these messages together, Ward raises important questions about the moral ambiguity of Disney's overall worldview and demonstrates the need for parents to be discerning in letting their children learn moral values and life lessons from Disney films.

More books from University of Texas Press

Cover of the book We Came Naked and Barefoot by Annalee R. Ward
Cover of the book Speech Play and Verbal Art by Annalee R. Ward
Cover of the book Murder on the White Sands by Annalee R. Ward
Cover of the book Venomous Snakes of Texas by Annalee R. Ward
Cover of the book Big Thicket Guidebook by Annalee R. Ward
Cover of the book Taking the Land to Make the City by Annalee R. Ward
Cover of the book Beekmantown, New York by Annalee R. Ward
Cover of the book Indigenous Movements, Self-Representation, and the State in Latin America by Annalee R. Ward
Cover of the book Anglos and Mexicans in the Making of Texas, 1836-1986 by Annalee R. Ward
Cover of the book The Languages of Native America by Annalee R. Ward
Cover of the book Demosthenes, Speeches 20-22 by Annalee R. Ward
Cover of the book Intimate Commerce by Annalee R. Ward
Cover of the book The Amazing Armadillo by Annalee R. Ward
Cover of the book Transatlantic Dialogue by Annalee R. Ward
Cover of the book The Emergence of Kurdish Nationalism and the Sheikh Said Rebellion, 1880–1925 by Annalee R. Ward
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy