Multi-Channel Marketing, Branding and Retail Design

New Challenges and Opportunities

Business & Finance, Marketing & Sales, Advertising & Promotion, Sales & Selling
Cover of the book Multi-Channel Marketing, Branding and Retail Design by Charles McIntyre, T. C. Melewar, Charles Dennis, Emerald Group Publishing Limited
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Author: Charles McIntyre, T. C. Melewar, Charles Dennis ISBN: 9781786354556
Publisher: Emerald Group Publishing Limited Publication: December 5, 2016
Imprint: Emerald Group Publishing Limited Language: English
Author: Charles McIntyre, T. C. Melewar, Charles Dennis
ISBN: 9781786354556
Publisher: Emerald Group Publishing Limited
Publication: December 5, 2016
Imprint: Emerald Group Publishing Limited
Language: English

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.

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