Multichannel Marketing

Metrics and Methods for On and Offline Success

Nonfiction, Computers, Internet
Cover of the book Multichannel Marketing by Akin Arikan, Wiley
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Author: Akin Arikan ISBN: 9781118059531
Publisher: Wiley Publication: May 4, 2011
Imprint: Sybex Language: English
Author: Akin Arikan
ISBN: 9781118059531
Publisher: Wiley
Publication: May 4, 2011
Imprint: Sybex
Language: English

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

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