Multichannel Marketing

Metrics and Methods for On and Offline Success

Nonfiction, Computers, Internet
Cover of the book Multichannel Marketing by Akin Arikan, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Akin Arikan ISBN: 9781118059531
Publisher: Wiley Publication: May 4, 2011
Imprint: Sybex Language: English
Author: Akin Arikan
ISBN: 9781118059531
Publisher: Wiley
Publication: May 4, 2011
Imprint: Sybex
Language: English

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

More books from Wiley

Cover of the book Multiphysics Simulation by Design for Electrical Machines, Power Electronics and Drives by Akin Arikan
Cover of the book Bloomberg Visual Guide to Candlestick Charting, Enhanced Edition by Akin Arikan
Cover of the book Derivatives Essentials by Akin Arikan
Cover of the book Design of Multithreaded Software by Akin Arikan
Cover of the book Radicalized Loyalties by Akin Arikan
Cover of the book Neutrons in Soft Matter by Akin Arikan
Cover of the book Results That Last by Akin Arikan
Cover of the book Can We Avoid Another Financial Crisis? by Akin Arikan
Cover of the book Scrivener For Dummies by Akin Arikan
Cover of the book Digital Signal and Image Processing using MATLAB, Volume 1 by Akin Arikan
Cover of the book Sustainable Catalysis by Akin Arikan
Cover of the book Applications of Microdialysis in Pharmaceutical Science by Akin Arikan
Cover of the book Arts Marketing Insights by Akin Arikan
Cover of the book Made in Canada Leadership by Akin Arikan
Cover of the book AARP The Scientific American Healthy Aging Brain by Akin Arikan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy