Multichannel Marketing

Metrics and Methods for On and Offline Success

Nonfiction, Computers, Internet
Cover of the book Multichannel Marketing by Akin Arikan, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Akin Arikan ISBN: 9781118059531
Publisher: Wiley Publication: May 4, 2011
Imprint: Sybex Language: English
Author: Akin Arikan
ISBN: 9781118059531
Publisher: Wiley
Publication: May 4, 2011
Imprint: Sybex
Language: English

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

More books from Wiley

Cover of the book Liquid Life by Akin Arikan
Cover of the book Rippling by Akin Arikan
Cover of the book Umweltchemie by Akin Arikan
Cover of the book Environmental Ethics by Akin Arikan
Cover of the book CompTIA Cloud+ Study Guide by Akin Arikan
Cover of the book Managerial Logic by Akin Arikan
Cover of the book 101 Excel 2013 Tips, Tricks and Timesavers by Akin Arikan
Cover of the book The Sixth Sense by Akin Arikan
Cover of the book Building Your Own Robots by Akin Arikan
Cover of the book Power in the Changing Global Order by Akin Arikan
Cover of the book The Presentation Lab by Akin Arikan
Cover of the book Beyond Change Management by Akin Arikan
Cover of the book International Finance For Dummies by Akin Arikan
Cover of the book The Lean Entrepreneur by Akin Arikan
Cover of the book Korea by Akin Arikan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy