Multinational Retailers and Consumers in China
Transferring Organizational Practices from the United Kingdom and Japan
Nonfiction, Social & Cultural Studies, Social Science, Sociology, Business & Finance, Marketing & Sales
| Author: | J. Gamble | ISBN: | 9780230317000 |
| Publisher: | Palgrave Macmillan UK | Publication: | July 12, 2011 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | J. Gamble |
| ISBN: | 9780230317000 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | July 12, 2011 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.
This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.
