Museum Communication and Social Media

The Connected Museum

Nonfiction, Computers, Internet, Art & Architecture, General Art
Cover of the book Museum Communication and Social Media by Kirsten Drotner, Kim Christian Schrøder, Taylor and Francis
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Author: Kirsten Drotner, Kim Christian Schrøder ISBN: 9781135053413
Publisher: Taylor and Francis Publication: March 14, 2014
Imprint: Routledge Language: English
Author: Kirsten Drotner, Kim Christian Schrøder
ISBN: 9781135053413
Publisher: Taylor and Francis
Publication: March 14, 2014
Imprint: Routledge
Language: English

Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.

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Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.

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