Music Entrepreneurship

Nonfiction, Entertainment, Music, Pop & Rock, Popular, Music Styles
Cover of the book Music Entrepreneurship by Allan Dumbreck, Gayle McPherson, Bloomsbury Publishing
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Author: Allan Dumbreck, Gayle McPherson ISBN: 9781472530974
Publisher: Bloomsbury Publishing Publication: December 17, 2015
Imprint: Methuen Drama Language: English
Author: Allan Dumbreck, Gayle McPherson
ISBN: 9781472530974
Publisher: Bloomsbury Publishing
Publication: December 17, 2015
Imprint: Methuen Drama
Language: English

The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on.

Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include:

The value of the music industries
Recorded music
Live events
Branding in music
Artist management
Digital distribution

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on.

Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include:

The value of the music industries
Recorded music
Live events
Branding in music
Artist management
Digital distribution

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