Music, Movies, Meanings, and Markets

Cinemajazzamatazz

Business & Finance, Marketing & Sales, Multilevel, Nonfiction, Entertainment, Music, Music Styles, Jazz & Blues, Jazz
Cover of the book Music, Movies, Meanings, and Markets by Morris Holbrook, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Morris Holbrook ISBN: 9781136715754
Publisher: Taylor and Francis Publication: January 25, 2012
Imprint: Routledge Language: English
Author: Morris Holbrook
ISBN: 9781136715754
Publisher: Taylor and Francis
Publication: January 25, 2012
Imprint: Routledge
Language: English

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.  The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film’s characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced on-screen and/or that is audible to the film’s characters, adding to the realism of the mise-en-scène without contributing much to other dramatic meanings). This book defines, describes, and illustrates another hitherto-neglected type of film music –ambi-diegetic film music, which appears on-screen but which contributes to the dramatic development of plot, character, and other themes.

Consistent with an interest in macromarketing, such ambi-diegetic film music serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums, for example) and plays a role in product design. It also provides one type of symbolic consumer behavior that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities or convey other cinemusical meanings. Morris Holbrook argues that ambi-diegetic film music sheds light on various social issues –such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization. Music, Movies, Meanings, and Markets explores the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.  The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between nondiegetic film music (background music that comes from off-screen and is not audible to the film’s characters, to further the dramatic development of plot, character, or other themes) and diegetic music (source music produced on-screen and/or that is audible to the film’s characters, adding to the realism of the mise-en-scène without contributing much to other dramatic meanings). This book defines, describes, and illustrates another hitherto-neglected type of film music –ambi-diegetic film music, which appears on-screen but which contributes to the dramatic development of plot, character, and other themes.

Consistent with an interest in macromarketing, such ambi-diegetic film music serves as a kind of product placement (suitable for commercialization via the cross-promotion of soundtrack albums, for example) and plays a role in product design. It also provides one type of symbolic consumer behavior that indicates choices made by film characters when playing-singing-listening-or-dancing in ways that reveal their personalities or convey other cinemusical meanings. Morris Holbrook argues that ambi-diegetic film music sheds light on various social issues –such as the age-old tension between art and entertainment as it applies to the contrast between creative integrity and commercialization. Music, Movies, Meanings, and Markets explores the ways in which ambi-diegetic jazz contributes to the development of dramatic meanings in various films, many of which address the art-versus-commerce theme as a central concern.

More books from Taylor and Francis

Cover of the book The Age of Reasons by Morris Holbrook
Cover of the book Dilemmas of Social Reform by Morris Holbrook
Cover of the book Performance and Professional Wrestling by Morris Holbrook
Cover of the book Muslim/Arab Mediation and Conflict Resolution by Morris Holbrook
Cover of the book Education in Political Science by Morris Holbrook
Cover of the book Globalization, Marginalization and Development by Morris Holbrook
Cover of the book Creating Safe and Supportive Learning Environments by Morris Holbrook
Cover of the book Drama and Theatre with Children by Morris Holbrook
Cover of the book Handbook of Strengths-Based Clinical Practices by Morris Holbrook
Cover of the book Transforming Troubled Lives by Morris Holbrook
Cover of the book Abortion by Morris Holbrook
Cover of the book Wages and Wants of Science Work by Morris Holbrook
Cover of the book Israel's Wars by Morris Holbrook
Cover of the book New Media Language by Morris Holbrook
Cover of the book Performing Cultural Tourism by Morris Holbrook
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy