Mustang Genesis

The Creation of the Pony Car

Nonfiction, Reference & Language, Transportation, Automotive, History
Cover of the book Mustang Genesis by Robert A. Fria, McFarland & Company, Inc., Publishers
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Author: Robert A. Fria ISBN: 9781476603940
Publisher: McFarland & Company, Inc., Publishers Publication: January 31, 2013
Imprint: Language: English
Author: Robert A. Fria
ISBN: 9781476603940
Publisher: McFarland & Company, Inc., Publishers
Publication: January 31, 2013
Imprint:
Language: English

When Lee Iacocca brought his Fairlane Committee together in 1962 to explore the possibilities of a new kind of car for young, forward-thinking families, no one could have predicted quite how successful this car would eventually be. Finding a styling void in the swiftly growing baby boomer market, Ford hit a marketing bullseye with the Mustang—a four-seat, sporty “pony car” perfect for the times. In the first two years of its production, more than a million Mustangs were built—redefining the Ford brand and becoming the company’s most popular car since the Model T. Based on extensive research and interviews with Mustang team members, including Lee Iacocca, management and factory employees, this book tells the fascinating story of how a clandestine group at Ford created one of the most iconic car designs in history.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When Lee Iacocca brought his Fairlane Committee together in 1962 to explore the possibilities of a new kind of car for young, forward-thinking families, no one could have predicted quite how successful this car would eventually be. Finding a styling void in the swiftly growing baby boomer market, Ford hit a marketing bullseye with the Mustang—a four-seat, sporty “pony car” perfect for the times. In the first two years of its production, more than a million Mustangs were built—redefining the Ford brand and becoming the company’s most popular car since the Model T. Based on extensive research and interviews with Mustang team members, including Lee Iacocca, management and factory employees, this book tells the fascinating story of how a clandestine group at Ford created one of the most iconic car designs in history.

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