Narrative by Numbers

How to Tell Powerful and Purposeful Stories with Data

Business & Finance, Business Reference, Business Ethics, Marketing & Sales
Cover of the book Narrative by Numbers by Sam Knowles, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sam Knowles ISBN: 9781351137201
Publisher: Taylor and Francis Publication: March 19, 2018
Imprint: Routledge Language: English
Author: Sam Knowles
ISBN: 9781351137201
Publisher: Taylor and Francis
Publication: March 19, 2018
Imprint: Routledge
Language: English

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category.

As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence.

Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion.

The Big Data revolution means more data is available than ever. The trouble is, most people aren’t very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don’t always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings.

There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category.

As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence.

Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion.

The Big Data revolution means more data is available than ever. The trouble is, most people aren’t very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don’t always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings.

There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.

More books from Taylor and Francis

Cover of the book Technological Collaboration in Industry by Sam Knowles
Cover of the book Routledge Handbook of Islamic Law by Sam Knowles
Cover of the book Materan Contradictions by Sam Knowles
Cover of the book The Animal and the Human in Ancient and Modern Thought by Sam Knowles
Cover of the book Adult ESL/Literacy From the Community to the Community by Sam Knowles
Cover of the book Almanac of African Peoples and Nations by Sam Knowles
Cover of the book The Future of Natural History Museums by Sam Knowles
Cover of the book Designing Socially Just Learning Communities by Sam Knowles
Cover of the book Al Jazeera and Democratization by Sam Knowles
Cover of the book Rethinking Language Arts by Sam Knowles
Cover of the book Popular Culture in a New Age by Sam Knowles
Cover of the book Social Change, Social Policy and Social Work in the New Europe by Sam Knowles
Cover of the book Introducing Global Englishes by Sam Knowles
Cover of the book The Communication Scarcity in Agriculture by Sam Knowles
Cover of the book Understanding the Male Hustler by Sam Knowles
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy