Nation Branding

Concepts, Issues, Practice

Business & Finance, Marketing & Sales, International
Cover of the book Nation Branding by Keith Dinnie, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Keith Dinnie ISBN: 9781317681946
Publisher: Taylor and Francis Publication: August 27, 2015
Imprint: Routledge Language: English
Author: Keith Dinnie
ISBN: 9781317681946
Publisher: Taylor and Francis
Publication: August 27, 2015
Imprint: Routledge
Language: English

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment.

This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions.

Updates to this edition:

  • New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more;
  • New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives;
  • New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual;

This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment.

This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions.

Updates to this edition:

This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

More books from Taylor and Francis

Cover of the book A Preface to Donne by Keith Dinnie
Cover of the book Haiti-Haitii by Keith Dinnie
Cover of the book Beyond McDonaldization by Keith Dinnie
Cover of the book School Organisation (RLE Edu L) by Keith Dinnie
Cover of the book Stalin by Keith Dinnie
Cover of the book The Underwater Photographer by Keith Dinnie
Cover of the book 99 Activities to Nurture Successful and Resilient Children by Keith Dinnie
Cover of the book Figures of Finance Capitalism by Keith Dinnie
Cover of the book Health Care Policy in an Age of New Technologies by Keith Dinnie
Cover of the book Crime and Society in England, 1750–1900 by Keith Dinnie
Cover of the book Routledge Handbook on Early Islam by Keith Dinnie
Cover of the book Uncertainty and Economic Evolution by Keith Dinnie
Cover of the book Latin American-u.s. Economic Relations, 1982-1983 by Keith Dinnie
Cover of the book The Political Philosophies of Antonio Gramsci and B. R. Ambedkar by Keith Dinnie
Cover of the book Military Honour and the Conduct of War by Keith Dinnie
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy