National Brands and Private Labels in Retailing

First International Symposium NB&PL, Barcelona, June 2014

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book National Brands and Private Labels in Retailing by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319071947
Publisher: Springer International Publishing Publication: June 10, 2014
Imprint: Springer Language: English
Author:
ISBN: 9783319071947
Publisher: Springer International Publishing
Publication: June 10, 2014
Imprint: Springer
Language: English

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

More books from Springer International Publishing

Cover of the book Dynamic Products by
Cover of the book Uncertainty Quantification in Computational Fluid Dynamics by
Cover of the book Ovarian Cancers by
Cover of the book Lightweight Cryptography for Security and Privacy by
Cover of the book Terrorism, Tourism and the End of Hospitality in the 'West' by
Cover of the book Learning with Partially Labeled and Interdependent Data by
Cover of the book Fluorescence in Bio-inspired Nanotechnology by
Cover of the book Climate Modelling by
Cover of the book Global LAnd Surface Satellite (GLASS) Products by
Cover of the book Performing the Northern Ireland Peace Process by
Cover of the book The Complex Itinerary of Leibniz’s Planetary Theory by
Cover of the book Who's Afraid of John Maynard Keynes? by
Cover of the book Developing Leadership and Employee Health Through the Arts by
Cover of the book Proceedings of the Tenth International Conference on Soft Computing and Pattern Recognition (SoCPaR 2018) by
Cover of the book Practical Tools for Designing and Weighting Survey Samples by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy