Nawabs, Nudes, Noodles

India through 50 Years of Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture
Cover of the book Nawabs, Nudes, Noodles by Ambi Parameswaran, Pan Macmillan
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Author: Ambi Parameswaran ISBN: 9781509840632
Publisher: Pan Macmillan Publication: May 16, 2016
Imprint: Pan Macmillan India Language: English
Author: Ambi Parameswaran
ISBN: 9781509840632
Publisher: Pan Macmillan
Publication: May 16, 2016
Imprint: Pan Macmillan India
Language: English

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years.

From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years.

From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

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