NeuroInvesting

Build a New Investing Brain

Business & Finance, Finance & Investing, Finance
Cover of the book NeuroInvesting by Wai-Yee Chen, Wiley
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Author: Wai-Yee Chen ISBN: 9781118339244
Publisher: Wiley Publication: July 26, 2013
Imprint: Wiley Language: English
Author: Wai-Yee Chen
ISBN: 9781118339244
Publisher: Wiley
Publication: July 26, 2013
Imprint: Wiley
Language: English

Rewire your brain for investing success

As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it's usually not the data that affects investor decision-making as much as the way investors themselves think. In NeuroInvesting, Chen argues that investors can change the way they think in order to change the way they invest. She presents four elements that affect investor decision-making and reveals how investors can rewire their brains to make better investing decisions for better returns.

  • Uses neuroscience to explain how successful investors think different
  • Written by an experienced investment advisor who works at one of Australia's premier retail brokers
  • Explains investing using real-world stories about investors from an advisor's perspective

When it comes to investing, how you think has a huge impact on how you make investing decisions. Based on the real science of how people think, NeuroInvesting offers every investor a chance to change the way they invest by changing the way they think.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Rewire your brain for investing success

As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it's usually not the data that affects investor decision-making as much as the way investors themselves think. In NeuroInvesting, Chen argues that investors can change the way they think in order to change the way they invest. She presents four elements that affect investor decision-making and reveals how investors can rewire their brains to make better investing decisions for better returns.

When it comes to investing, how you think has a huge impact on how you make investing decisions. Based on the real science of how people think, NeuroInvesting offers every investor a chance to change the way they invest by changing the way they think.

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