Neuroscience of Preference and Choice

Cognitive and Neural Mechanisms

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Science & Nature, Science, Biological Sciences, Social & Cultural Studies, Social Science
Cover of the book Neuroscience of Preference and Choice by , Elsevier Science
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Author: ISBN: 9780123814326
Publisher: Elsevier Science Publication: September 30, 2011
Imprint: Academic Press Language: English
Author:
ISBN: 9780123814326
Publisher: Elsevier Science
Publication: September 30, 2011
Imprint: Academic Press
Language: English

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question.  Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world’s most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors.

  • Emphasis on common process underlying preference generation makes material applicable to a variety of disciplines – neuroscience, psychology, economics, law, philosophy, etc.
  • Offers specific focus on how preferences are generated to guide decision making, carefully examining one aspect of the broad field of neuroeconomics and complementing existing volumes
  • Features outstanding, international scholarship, with chapters written by an expert in the topic area
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question.  Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world’s most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors.

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