New infotainment Technologies in the Home

Demand-side Perspectives

Nonfiction, Science & Nature, Technology, Telecommunications, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book New infotainment Technologies in the Home by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135448219
Publisher: Taylor and Francis Publication: December 16, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135448219
Publisher: Taylor and Francis
Publication: December 16, 2013
Imprint: Routledge
Language: English

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

This book provides one of the best introductions to complex issues such as:
* business forces that will shape "Home IT" of the future;
* industry structure of the future "Infotainment" mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector; and
* public policies that will shape the deployment and use of IT.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

This book provides one of the best introductions to complex issues such as:
* business forces that will shape "Home IT" of the future;
* industry structure of the future "Infotainment" mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector; and
* public policies that will shape the deployment and use of IT.

More books from Taylor and Francis

Cover of the book Experiencing Dewey by
Cover of the book The Economics of Sustainability by
Cover of the book Leading Sustainable Innovation by
Cover of the book Repetition in Music by
Cover of the book The China Model and Global Political Economy by
Cover of the book Opera Remade, 1700-1750 by
Cover of the book Theatre and Postcolonial Desires by
Cover of the book The Serial Podcast and Storytelling in the Digital Age by
Cover of the book Secret Flotillas by
Cover of the book Marcel Duchamp and the Architecture of Desire by
Cover of the book Nature and Young Children by
Cover of the book The Process of Economic Development by
Cover of the book Uncommon Cultures by
Cover of the book Lebanon and the Arab Uprisings by
Cover of the book Writing the Self by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy