New infotainment Technologies in the Home

Demand-side Perspectives

Nonfiction, Science & Nature, Technology, Telecommunications, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book New infotainment Technologies in the Home by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781135448219
Publisher: Taylor and Francis Publication: December 16, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135448219
Publisher: Taylor and Francis
Publication: December 16, 2013
Imprint: Routledge
Language: English

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

This book provides one of the best introductions to complex issues such as:
* business forces that will shape "Home IT" of the future;
* industry structure of the future "Infotainment" mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector; and
* public policies that will shape the deployment and use of IT.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

This book provides one of the best introductions to complex issues such as:
* business forces that will shape "Home IT" of the future;
* industry structure of the future "Infotainment" mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector; and
* public policies that will shape the deployment and use of IT.

More books from Taylor and Francis

Cover of the book Islamic Entrepreneurship by
Cover of the book Critical Multimodal Studies of Popular Discourse by
Cover of the book Sigmund Freud's Discovery of Psychoanalysis by
Cover of the book In Defence of Free Will by
Cover of the book The Routledge Companion to International Children's Literature by
Cover of the book Spatial Neglect by
Cover of the book Classical Attempt at Theoretical Synthesis by
Cover of the book Health and Political Engagement by
Cover of the book Fundamental Biomechanics of Sport and Exercise by
Cover of the book Medea by
Cover of the book Segregated Miscegenation by
Cover of the book Treating Dissociative and Personality Disorders by
Cover of the book Social Research Methods in Dementia Studies by
Cover of the book News As Discourse by
Cover of the book Franklin D.Roosevelt and the Formation of the Modern World by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy