New Luxury Management

Creating and Managing Sustainable Value Across the Organization

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book New Luxury Management by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319417271
Publisher: Springer International Publishing Publication: January 12, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319417271
Publisher: Springer International Publishing
Publication: January 12, 2017
Imprint: Palgrave Macmillan
Language: English

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

More books from Springer International Publishing

Cover of the book Solution Business by
Cover of the book On the Device-Independent Approach to Quantum Physics by
Cover of the book Analytical Techniques in the Assessment of Credit Risk by
Cover of the book Complex Dynamical Systems in Education by
Cover of the book Technology Trends by
Cover of the book Handbook on Advances in Remote Sensing and Geographic Information Systems by
Cover of the book Excel 2016 in Applied Statistics for High School Students by
Cover of the book Corporate Sustainability, Social Responsibility and Environmental Management by
Cover of the book A Brief History of Comic Book Movies by
Cover of the book Territorial Self-Government as a Conflict Management Tool by
Cover of the book Salinity Responses and Tolerance in Plants, Volume 2 by
Cover of the book Concrete Durability by
Cover of the book The Regulatory Regime of Food Safety in China by
Cover of the book Transforming Communication in Leadership and Teamwork by
Cover of the book Youth in Saudi Arabia by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy