New Methods of Market Research and Analysis

Business & Finance, Management & Leadership, Management
Cover of the book New Methods of Market Research and Analysis by G. Scott Erickson, Edward Elgar Publishing
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Author: G. Scott Erickson ISBN: 9781786432698
Publisher: Edward Elgar Publishing Publication: October 27, 2017
Imprint: Language: English
Author: G. Scott Erickson
ISBN: 9781786432698
Publisher: Edward Elgar Publishing
Publication: October 27, 2017
Imprint:
Language: English
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.

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