New Methods of Market Research and Analysis

Business & Finance, Management & Leadership, Management
Cover of the book New Methods of Market Research and Analysis by G. Scott Erickson, Edward Elgar Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: G. Scott Erickson ISBN: 9781786432698
Publisher: Edward Elgar Publishing Publication: October 27, 2017
Imprint: Language: English
Author: G. Scott Erickson
ISBN: 9781786432698
Publisher: Edward Elgar Publishing
Publication: October 27, 2017
Imprint:
Language: English
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.

More books from Edward Elgar Publishing

Cover of the book Crisis and the Failure of Economic Theory by G. Scott Erickson
Cover of the book Global Women Leaders by G. Scott Erickson
Cover of the book Resale Price Maintenance and Vertical Territorial Restrictions by G. Scott Erickson
Cover of the book The Generational Welfare Contract by G. Scott Erickson
Cover of the book The Normative Foundations of European Competition Law by G. Scott Erickson
Cover of the book State and Local Financial Instruments by G. Scott Erickson
Cover of the book Advanced Introduction to Public Choice by G. Scott Erickson
Cover of the book Living Wages Around the World by G. Scott Erickson
Cover of the book Economic Methods for Lawyers by G. Scott Erickson
Cover of the book Monopolies and Underdevelopment by G. Scott Erickson
Cover of the book Creative Destruction and the Sharing Economy by G. Scott Erickson
Cover of the book Water Allocation in Rivers under Pressure by G. Scott Erickson
Cover of the book Genetics, Crime and Justice by G. Scott Erickson
Cover of the book Public Policy and Professional Sports by G. Scott Erickson
Cover of the book Environmental Border Tax Adjustments and International Trade Law by G. Scott Erickson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy