NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE

Nonfiction, Health & Well Being, Self Help, Self Improvement
Cover of the book NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE by Dr K Rajeshwari, Notion Press
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Author: Dr K Rajeshwari ISBN: 9781947429727
Publisher: Notion Press Publication: July 17, 2017
Imprint: Notion Press Language: English
Author: Dr K Rajeshwari
ISBN: 9781947429727
Publisher: Notion Press
Publication: July 17, 2017
Imprint: Notion Press
Language: English
New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered:
• How does one develop new products?
• What are the methods to measure the success of new products?
• How is developing new products in an entrepreneurial company different?
• What are the key factors that contribute to the success of new products in the marketplace?
The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered:
• How does one develop new products?
• What are the methods to measure the success of new products?
• How is developing new products in an entrepreneurial company different?
• What are the key factors that contribute to the success of new products in the marketplace?
The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.

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