New Product Forecasting

An Applied Approach

Nonfiction, Reference & Language, Law, Business, Business & Finance
Cover of the book New Product Forecasting by Kenneth B. Kahn, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kenneth B. Kahn ISBN: 9781317463870
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Kenneth B. Kahn
ISBN: 9781317463870
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

More books from Taylor and Francis

Cover of the book Universality, Ethics and International Relations by Kenneth B. Kahn
Cover of the book The Social Psychology of Change Management by Kenneth B. Kahn
Cover of the book The Elements Of Social Theory by Kenneth B. Kahn
Cover of the book Speaking Professionally by Kenneth B. Kahn
Cover of the book Action Guide For Effective Discipline In The Home And School by Kenneth B. Kahn
Cover of the book Understanding Ethnic Conflict by Kenneth B. Kahn
Cover of the book Integrating Psychological and Pharmacological Treatments for Addictive Disorders by Kenneth B. Kahn
Cover of the book An Introduction to Human-Computer Interaction (Psychology Revivals) by Kenneth B. Kahn
Cover of the book Advances in Vocational Psychology by Kenneth B. Kahn
Cover of the book Rekindling Desire by Kenneth B. Kahn
Cover of the book Who's Who in the Greek World by Kenneth B. Kahn
Cover of the book The Rights of Woman as Chimera by Kenneth B. Kahn
Cover of the book African Re-Genesis by Kenneth B. Kahn
Cover of the book The Radicals' City: Urban Environment, Polarisation, Cohesion by Kenneth B. Kahn
Cover of the book The Southern Silk Route by Kenneth B. Kahn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy