New Public Diplomacy in the 21st Century

A Comparative Study of Policy and Practice

Nonfiction, Social & Cultural Studies, Political Science, International, International Relations
Cover of the book New Public Diplomacy in the 21st Century by James Pamment, Taylor and Francis
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Author: James Pamment ISBN: 9781136219535
Publisher: Taylor and Francis Publication: August 21, 2012
Imprint: Routledge Language: English
Author: James Pamment
ISBN: 9781136219535
Publisher: Taylor and Francis
Publication: August 21, 2012
Imprint: Routledge
Language: English

This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century.

The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts.

The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns.

This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century.

The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts.

The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns.

This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.

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