New Strategies for Reputation Management

Gaining Control of Issues, Crises & Corporate Social Responsibility

Business & Finance, Business Reference, Business Ethics, Management & Leadership, Management
Cover of the book New Strategies for Reputation Management by Andrew Griffin, Kogan Page
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Author: Andrew Griffin ISBN: 9780749452933
Publisher: Kogan Page Publication: September 3, 2009
Imprint: Kogan Page Language: English
Author: Andrew Griffin
ISBN: 9780749452933
Publisher: Kogan Page
Publication: September 3, 2009
Imprint: Kogan Page
Language: English

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. ***New Strategies For Reputation Management***shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it.

Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, ***New Strategies For Reputation Management***will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. ***New Strategies For Reputation Management***shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it.

Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, ***New Strategies For Reputation Management***will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times.

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