Nicely Said

Writing for the Web with Style and Purpose

Nonfiction, Computers, Internet, Web Development, Web Site Design
Cover of the book Nicely Said by Nicole Fenton, Kate Kiefer Lee, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nicole Fenton, Kate Kiefer Lee ISBN: 9780133818437
Publisher: Pearson Education Publication: May 16, 2014
Imprint: New Riders Language: English
Author: Nicole Fenton, Kate Kiefer Lee
ISBN: 9780133818437
Publisher: Pearson Education
Publication: May 16, 2014
Imprint: New Riders
Language: English

Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.
Topics include:

• Write marketing copy, interface flows, blog posts, legal policies, and emails
• Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
• Find your voice and adapt your tone for the situation
• Build trust and foster relationships with readers
• Make a simple style guide

“Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.”
(—Austin Kleon, author of Steal Like An Artist and Show Your Work!

"Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers."
- Erin Kissane, author of The Elements of Content Strategy

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.

Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more.
Topics include:

• Write marketing copy, interface flows, blog posts, legal policies, and emails
• Develop behind-the-scenes documents like mission statements, survey questions, and project briefs
• Find your voice and adapt your tone for the situation
• Build trust and foster relationships with readers
• Make a simple style guide

“Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.”
(—Austin Kleon, author of Steal Like An Artist and Show Your Work!

"Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers."
- Erin Kissane, author of The Elements of Content Strategy

More books from Pearson Education

Cover of the book CISSP Exam Cram by Nicole Fenton, Kate Kiefer Lee
Cover of the book Upgrading and Repairing Servers by Nicole Fenton, Kate Kiefer Lee
Cover of the book Team Collaboration by Nicole Fenton, Kate Kiefer Lee
Cover of the book Microsoft Excel 2010 Plain & Simple by Nicole Fenton, Kate Kiefer Lee
Cover of the book Business Express: Effective problem solving by Nicole Fenton, Kate Kiefer Lee
Cover of the book Financial Times Guide to Business Development by Nicole Fenton, Kate Kiefer Lee
Cover of the book Development of Genetic Resistance to Infection by Nicole Fenton, Kate Kiefer Lee
Cover of the book The Mentoring Manual by Nicole Fenton, Kate Kiefer Lee
Cover of the book Your Brand Is Not Your Logo by Nicole Fenton, Kate Kiefer Lee
Cover of the book More Effective C# (Includes Content Update Program) by Nicole Fenton, Kate Kiefer Lee
Cover of the book My iPad mini by Nicole Fenton, Kate Kiefer Lee
Cover of the book Sams Teach Yourself Core Data for Mac and iOS in 24 Hours by Nicole Fenton, Kate Kiefer Lee
Cover of the book Business Law by Nicole Fenton, Kate Kiefer Lee
Cover of the book Organization Development by Nicole Fenton, Kate Kiefer Lee
Cover of the book Excel 2013 Formulas and Functions by Nicole Fenton, Kate Kiefer Lee
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy