Nir Eyal's Hooked: Proven Strategies for Getting Up to Speed Faster and Smarter Summary

Nonfiction, Science & Nature, Technology, Industrial Design, Business & Finance, Marketing & Sales
Cover of the book Nir Eyal's Hooked: Proven Strategies for Getting Up to Speed Faster and Smarter Summary by Ant Hive Media, Ant Hive Media
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ant Hive Media ISBN: 9781310207129
Publisher: Ant Hive Media Publication: May 4, 2016
Imprint: Smashwords Edition Language: English
Author: Ant Hive Media
ISBN: 9781310207129
Publisher: Ant Hive Media
Publication: May 4, 2016
Imprint: Smashwords Edition
Language: English

This is a Summary of Nir Eyal's HOOKED: Proven Strategies for Getting Up to Speed Faster and Smarter

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

The #1 Best Seller answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

This summary is available in a variety of formats, and is aimed for those who want to capture the gist of the book but don't have the current time to devour all 256 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. It fills the gap, making you understand more while enhancing your reading experience. This is a summary that is not intended to be used without reference to the original book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is a Summary of Nir Eyal's HOOKED: Proven Strategies for Getting Up to Speed Faster and Smarter

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

The #1 Best Seller answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

This summary is available in a variety of formats, and is aimed for those who want to capture the gist of the book but don't have the current time to devour all 256 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. It fills the gap, making you understand more while enhancing your reading experience. This is a summary that is not intended to be used without reference to the original book.

More books from Ant Hive Media

Cover of the book Peter Thiel's Zero to One: Notes on Startups, or How to Build the Future Summary by Ant Hive Media
Cover of the book Neil Fiore's The Now Habit: A strategic Program for Overcoming Procrastination and Enjoying Guilt –Free Play Summary by Ant Hive Media
Cover of the book Tom Rath’s StrengthsFinder 2.0 Summary by Ant Hive Media
Cover of the book W. Chan Kim & Renée A. Mauborgne’s Blue Ocean Strategy: How to Create Uncontested Market Space And Make the Competition Irrelevant | Summary by Ant Hive Media
Cover of the book Melody Beattie’s Codependent No More How to Stop Controlling Others and Start Caring for Yourself Summary by Ant Hive Media
Cover of the book Jim Collins' Good to Great Why Some Companies Make the Leap … And Others Don’t Summary by Ant Hive Media
Cover of the book Susannah Cahalan’s Brain on Fire: My Month of Madness Summary by Ant Hive Media
Cover of the book Michael Lewis’ Flash Boys: A Wall Street Revolt | Summary by Ant Hive Media
Cover of the book Martin Ford's Rise of The Robots: Technology and the Threat of a Jobless Future Summary by Ant Hive Media
Cover of the book Amy Cuddy's Presence: Bringing Your Boldest Self to Your Biggest Challenges Summary by Ant Hive Media
Cover of the book Sylvia Day's Captivated by You (Crossfire -Book 4) Summary by Ant Hive Media
Cover of the book Joel Fuhrman’s The End of Heart Disease: The Eat to Live Plan to Prevent and Reverse Heart Disease | Summary by Ant Hive Media
Cover of the book Steven Pressfield’s The War of Art: Break Through the Blocks and Win Your Inner Creative Battles Summary by Ant Hive Media
Cover of the book Greg Mckeown's Essentialism: The Disciplined Pursuit of Less | Summary by Ant Hive Media
Cover of the book Matthew Desmond’s EVICTED: Poverty and Profit in the American City | Summary by Ant Hive Media
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy