No B.S. Guide to Marketing to Leading Edge Boomers & Seniors

The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money

Business & Finance, Marketing & Sales
Cover of the book No B.S. Guide to Marketing to Leading Edge Boomers & Seniors by Dan S. Kennedy, Entrepreneur Press
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Author: Dan S. Kennedy ISBN: 9781613081839
Publisher: Entrepreneur Press Publication: November 1, 2012
Imprint: Entrepreneur Press Language: English
Author: Dan S. Kennedy
ISBN: 9781613081839
Publisher: Entrepreneur Press
Publication: November 1, 2012
Imprint: Entrepreneur Press
Language: English

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

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