No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

Business & Finance, Marketing & Sales, Research, Direct Marketing, Sales & Selling
Cover of the book No B.S. Marketing to the Affluent by Dan S. Kennedy, Entrepreneur Press
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Author: Dan S. Kennedy ISBN: 9781613084014
Publisher: Entrepreneur Press Publication: June 18, 2019
Imprint: Entrepreneur Press Language: English
Author: Dan S. Kennedy
ISBN: 9781613084014
Publisher: Entrepreneur Press
Publication: June 18, 2019
Imprint: Entrepreneur Press
Language: English

THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:

Use 10 surprising emotional buy triggers the affluent find irresistible

Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable

Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:

Use 10 surprising emotional buy triggers the affluent find irresistible

Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable

Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

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