Nuanced Account Management

Driving Excellence in B2B Sales

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Nuanced Account Management by Bala Shankar, Springer Singapore
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Author: Bala Shankar ISBN: 9789811083631
Publisher: Springer Singapore Publication: April 17, 2018
Imprint: Palgrave Macmillan Language: English
Author: Bala Shankar
ISBN: 9789811083631
Publisher: Springer Singapore
Publication: April 17, 2018
Imprint: Palgrave Macmillan
Language: English

This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.

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