Ogilvy on Advertising
Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Advertising, Business & Finance, Marketing & Sales, Advertising & Promotion, Social & Cultural Studies, Social Science
| Author: | David Ogilvy | ISBN: | 9780804170055 |
| Publisher: | Knopf Doubleday Publishing Group | Publication: | September 11, 2013 |
| Imprint: | Vintage | Language: | English |
| Author: | David Ogilvy |
| ISBN: | 9780804170055 |
| Publisher: | Knopf Doubleday Publishing Group |
| Publication: | September 11, 2013 |
| Imprint: | Vintage |
| Language: | English |
**A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
**A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
