On Behalf of the President: Presidential Spouses and White House Communications Strategy Today

Presidential Spouses and White House Communications Strategy Today

Nonfiction, Social & Cultural Studies, Political Science, Government

• Author: Lauren A. Wright
• ISBN: 9781440848605
• Publisher: ABC-CLIO
• Publication: April 18, 2016
• Imprint: Praeger
• Language: English

White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations.

• Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda

• Focuses on the communications and public relations role of presidential spouses

• Analyzes every documented public speech made by a first lady since 1992

• Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists