On Behalf of the President: Presidential Spouses and White House Communications Strategy Today

Presidential Spouses and White House Communications Strategy Today

Nonfiction, Social & Cultural Studies, Political Science, Government
Cover of the book On Behalf of the President: Presidential Spouses and White House Communications Strategy Today by Lauren A. Wright, ABC-CLIO
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Author: Lauren A. Wright ISBN: 9781440848605
Publisher: ABC-CLIO Publication: April 18, 2016
Imprint: Praeger Language: English
Author: Lauren A. Wright
ISBN: 9781440848605
Publisher: ABC-CLIO
Publication: April 18, 2016
Imprint: Praeger
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations.

• Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda

• Focuses on the communications and public relations role of presidential spouses

• Analyzes every documented public speech made by a first lady since 1992

• Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations.

• Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda

• Focuses on the communications and public relations role of presidential spouses

• Analyzes every documented public speech made by a first lady since 1992

• Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists

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