One Great Insight Is Worth a Thousand Good Ideas
An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
Business & Finance, Marketing & Sales, Advertising & Promotion, Sales & Selling
| Author: | Phil Dusenberry | ISBN: | 9781101662045 |
| Publisher: | Penguin Publishing Group | Publication: | October 3, 2006 |
| Imprint: | Portfolio | Language: | English |
| Author: | Phil Dusenberry |
| ISBN: | 9781101662045 |
| Publisher: | Penguin Publishing Group |
| Publication: | October 3, 2006 |
| Imprint: | Portfolio |
| Language: | English |
"We Bring Good Things to Life"
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be"
These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
"We Bring Good Things to Life"
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be"
These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
