Ongoing Crisis Communication
Planning, Managing, and Responding
Business & Finance, Marketing & Sales, Public Relations
| Author: | Timothy Coombs | ISBN: | 9781544331973 |
| Publisher: | SAGE Publications | Publication: | November 29, 2018 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Timothy Coombs |
| ISBN: | 9781544331973 |
| Publisher: | SAGE Publications |
| Publication: | November 29, 2018 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.
