Online Personal Brand

Skill Set, Aura, and Identity

Business & Finance, Career Planning & Job Hunting, Consulting, Careers
Cover of the book Online Personal Brand by Ryan Frischmann, CREATESPACE
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Author: Ryan Frischmann ISBN: 1230000276092
Publisher: CREATESPACE Publication: July 19, 2014
Imprint: Language: English
Author: Ryan Frischmann
ISBN: 1230000276092
Publisher: CREATESPACE
Publication: July 19, 2014
Imprint:
Language: English

Online personal branding is a requirement for all professionals. The common argument of the experts is: you have a digital footprint - in social media and on the internet - so people are already making impressions of you. Take control of their perceptions. More importantly, you have an opportunity to proactively project your personal brand onto networks. Two other advantages of personal branding are that it forces you to be visionary of your career goals and helps you land favorable employment.

This books shares a functional angle to personal branding that is refreshingly simpler than the traditional marketing angle. The definition of an online personal brand is the combination of a skill set, an aura, and an identity, and there is discussion where the concepts overlap.
 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Online personal branding is a requirement for all professionals. The common argument of the experts is: you have a digital footprint - in social media and on the internet - so people are already making impressions of you. Take control of their perceptions. More importantly, you have an opportunity to proactively project your personal brand onto networks. Two other advantages of personal branding are that it forces you to be visionary of your career goals and helps you land favorable employment.

This books shares a functional angle to personal branding that is refreshingly simpler than the traditional marketing angle. The definition of an online personal brand is the combination of a skill set, an aura, and an identity, and there is discussion where the concepts overlap.
 

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