Online Political Communication
How to Use the Web to Build Consensus and Boost Participation
Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Political Science
| Author: | Gianluca Giansante | ISBN: | 9783319176178 |
| Publisher: | Springer International Publishing | Publication: | May 22, 2015 |
| Imprint: | Springer | Language: | English |
| Author: | Gianluca Giansante |
| ISBN: | 9783319176178 |
| Publisher: | Springer International Publishing |
| Publication: | May 22, 2015 |
| Imprint: | Springer |
| Language: | English |
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
