Open Innovation Business Modeling

Gamification and Design Thinking Applications

Business & Finance, Management & Leadership, Production & Operations Management, Career Planning & Job Hunting, Small Business
Cover of the book Open Innovation Business Modeling by João Leitão, Springer International Publishing
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Author: João Leitão ISBN: 9783319912820
Publisher: Springer International Publishing Publication: August 6, 2018
Imprint: Springer Language: English
Author: João Leitão
ISBN: 9783319912820
Publisher: Springer International Publishing
Publication: August 6, 2018
Imprint: Springer
Language: English

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new 'open innovation bridge – a Tangram model' approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.

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