Open Tourism

Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

Business & Finance, Management & Leadership, Production & Operations Management, Industries & Professions, Information Management
Cover of the book Open Tourism by , Springer Berlin Heidelberg
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Author: ISBN: 9783642540899
Publisher: Springer Berlin Heidelberg Publication: March 2, 2016
Imprint: Springer Language: English
Author:
ISBN: 9783642540899
Publisher: Springer Berlin Heidelberg
Publication: March 2, 2016
Imprint: Springer
Language: English

Thisbook examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The bookillustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry.

First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Thisbook examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The bookillustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry.

First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.

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