| Author: | Nancy F. Koehn | ISBN: | 9781612300085 |
| Publisher: | New Word City, Inc. | Publication: | November 16, 2011 |
| Imprint: | New Word City, Inc. | Language: | English |
| Author: | Nancy F. Koehn |
| ISBN: | 9781612300085 |
| Publisher: | New Word City, Inc. |
| Publication: | November 16, 2011 |
| Imprint: | New Word City, Inc. |
| Language: | English |
Harvard Business School professor Nancy F. Koehn provides a powerful lesson on brand stewardship in time of crisis. Her subject: Oprah Winfrey. When the integrity of your brand is in danger, Koehn advises, follow Oprahs lead. Return to your core values. Level with your customers. Prove that you mean it. How would she respond, this thoughtful entrepreneur, who has used her empathy and vision and story sense of responsibility to create one of the most powerful brands in history? In the crucible created by the James Frey controversy, what kind of leadership would Oprah exercise?
Harvard Business School professor Nancy F. Koehn provides a powerful lesson on brand stewardship in time of crisis. Her subject: Oprah Winfrey. When the integrity of your brand is in danger, Koehn advises, follow Oprahs lead. Return to your core values. Level with your customers. Prove that you mean it. How would she respond, this thoughtful entrepreneur, who has used her empathy and vision and story sense of responsibility to create one of the most powerful brands in history? In the crucible created by the James Frey controversy, what kind of leadership would Oprah exercise?
