Optimal Investment and Marketing Strategies
Business & Finance, Management & Leadership, Production & Operations Management, Industries & Professions, Industries
| Author: | Ilona Murynets | ISBN: | 9789814452076 |
| Publisher: | World Scientific Publishing Company | Publication: | January 13, 2012 |
| Imprint: | WSPC | Language: | English |
| Author: | Ilona Murynets |
| ISBN: | 9789814452076 |
| Publisher: | World Scientific Publishing Company |
| Publication: | January 13, 2012 |
| Imprint: | WSPC |
| Language: | English |
Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle.
This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)–(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.
Contents:
- Introduction
- Literature Review
- Migration of Customers and Targeting Customers for Marketing Campaigns
- Optimal Service Pricing (Single-Period Model)
- Optimal New Service Pricing in Monopoly (Dynamic Model)
- Optimal New Service Pricing in Duopoly (Dynamic Model)
- Optimal Investment and Pricing Strategies for Post-Production Service Contracts
Readership: Professionals, academics and graduate students in operations management, systems engineering, optimization & control theory, and mathematical modeling.
Key Features:
- Presents the first quantitative model for performance-based post-production service contracts resulting in optimal investment and pricing strategies
- Deepens understanding of new service diffusion and patterns of customer migration from a legacy service to a new technological substitute
- Highlights models that provide accurate projections of service demand and ensure efficient targeted marketing campaigns
Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle.
This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)–(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.
Contents:
- Introduction
- Literature Review
- Migration of Customers and Targeting Customers for Marketing Campaigns
- Optimal Service Pricing (Single-Period Model)
- Optimal New Service Pricing in Monopoly (Dynamic Model)
- Optimal New Service Pricing in Duopoly (Dynamic Model)
- Optimal Investment and Pricing Strategies for Post-Production Service Contracts
Readership: Professionals, academics and graduate students in operations management, systems engineering, optimization & control theory, and mathematical modeling.
Key Features:
- Presents the first quantitative model for performance-based post-production service contracts resulting in optimal investment and pricing strategies
- Deepens understanding of new service diffusion and patterns of customer migration from a legacy service to a new technological substitute
- Highlights models that provide accurate projections of service demand and ensure efficient targeted marketing campaigns
