Organizational Design for Marketing Futures

Business & Finance, Management & Leadership, Management
Cover of the book Organizational Design for Marketing Futures by Roy Hayhurst, Gordon Wills, Taylor and Francis
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Author: Roy Hayhurst, Gordon Wills ISBN: 9781351250863
Publisher: Taylor and Francis Publication: April 17, 2018
Imprint: Routledge Language: English
Author: Roy Hayhurst, Gordon Wills
ISBN: 9781351250863
Publisher: Taylor and Francis
Publication: April 17, 2018
Imprint: Routledge
Language: English

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

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This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

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