Organizing Marketing and Sales

Mastering Contemporary B2B Challenges

Business & Finance, Marketing & Sales, Research
Cover of the book Organizing Marketing and Sales by , Emerald Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781787549708
Publisher: Emerald Publishing Limited Publication: May 29, 2018
Imprint: Emerald Publishing Limited Language: English
Author:
ISBN: 9781787549708
Publisher: Emerald Publishing Limited
Publication: May 29, 2018
Imprint: Emerald Publishing Limited
Language: English

The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have generally become more coordinated and sophisticated. Increased competence and maturity among customer firms has changed how those firms relate to their suppliers. Accordingly, there has been increased attention to how business relations can enhance value-creation. This introduces a whole new set of organizational challenges for marketing and sales. 

Organizing Marketing and Sales addresses a number of themes related to this development, both empirically and conceptually. It offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms, and it also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have generally become more coordinated and sophisticated. Increased competence and maturity among customer firms has changed how those firms relate to their suppliers. Accordingly, there has been increased attention to how business relations can enhance value-creation. This introduces a whole new set of organizational challenges for marketing and sales. 

Organizing Marketing and Sales addresses a number of themes related to this development, both empirically and conceptually. It offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms, and it also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

More books from Emerald Publishing Limited

Cover of the book Researching Children and Youth by
Cover of the book Advances in Hospitality and Leisure by
Cover of the book Followership in Action by
Cover of the book New Directions in Information Organization by
Cover of the book SMASH by
Cover of the book Asia-Pacific Contemporary Finance and Development by
Cover of the book Autonomous Driving by
Cover of the book Successful School Leadership Preparation and Development by
Cover of the book Emerging Conceptions of Work, Management and the Labor Market by
Cover of the book Climate Change Modelling for Local Adaptation in the Hindu Kush - Himalayan Region by
Cover of the book Increasing Student Engagement and Retention Using Classroom Technologies by
Cover of the book Corporate Social Responsibility, Sustainability, and Ethical Public Relations by
Cover of the book Green Economy in the Western Balkans by
Cover of the book Expand, Grow, Thrive by
Cover of the book Annual Review of Health Care Management by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy