Overpromise and Overdeliver (Revised Edition)

How to Design and Deliver Extraordinary Customer Experiences

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales, Customer Service, Human Resources & Personnel Management, Organizational Behavior
Cover of the book Overpromise and Overdeliver (Revised Edition) by Rick Barrera, Penguin Publishing Group
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Author: Rick Barrera ISBN: 9781101046432
Publisher: Penguin Publishing Group Publication: April 30, 2009
Imprint: Portfolio Language: English
Author: Rick Barrera
ISBN: 9781101046432
Publisher: Penguin Publishing Group
Publication: April 30, 2009
Imprint: Portfolio
Language: English

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.

Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them.

Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated

The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.

Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them.

Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

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