Owner's Guide to a Small Business Website

What you need and how to get there - without paying the earth

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Career Planning & Job Hunting, Small Business, Marketing & Sales
Cover of the book Owner's Guide to a Small Business Website by Lisa Spann, Little, Brown Book Group
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Author: Lisa Spann ISBN: 9781845285593
Publisher: Little, Brown Book Group Publication: May 15, 2014
Imprint: How To Books Language: English
Author: Lisa Spann
ISBN: 9781845285593
Publisher: Little, Brown Book Group
Publication: May 15, 2014
Imprint: How To Books
Language: English

Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.

This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes

- Content management systems and why you need one
- Effective search engine optimisation
- Ensuring your website works on all browsers and devices
- How to integrate social media into your website
- Complying with legal requirements and general web standards

Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.

This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes

- Content management systems and why you need one
- Effective search engine optimisation
- Ensuring your website works on all browsers and devices
- How to integrate social media into your website
- Complying with legal requirements and general web standards

Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

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