Packaging the Brand

The Relationship Between Packaging Design and Brand Identity

Nonfiction, Art & Architecture, Graphic Art & Design, General Art, General Design, Science & Nature, Technology
Cover of the book Packaging the Brand by Gavin Ambrose, Mr Paul Harris, Bloomsbury Publishing
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Author: Gavin Ambrose, Mr Paul Harris ISBN: 9781350034228
Publisher: Bloomsbury Publishing Publication: September 7, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Gavin Ambrose, Mr Paul Harris
ISBN: 9781350034228
Publisher: Bloomsbury Publishing
Publication: September 7, 2017
Imprint: Bloomsbury Visual Arts
Language: English

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.

It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

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