Packaging The Presidency

A History and Criticism of Presidential Campaign Advertising

Nonfiction, Social & Cultural Studies, Political Science, Government, Elections, History, Americas, United States
Cover of the book Packaging The Presidency by Kathleen Hall Jamieson, Oxford University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kathleen Hall Jamieson ISBN: 9780199879861
Publisher: Oxford University Press Publication: June 20, 1996
Imprint: Oxford University Press Language: English
Author: Kathleen Hall Jamieson
ISBN: 9780199879861
Publisher: Oxford University Press
Publication: June 20, 1996
Imprint: Oxford University Press
Language: English

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

More books from Oxford University Press

Cover of the book The Economic Impacts of Natural Disasters by Kathleen Hall Jamieson
Cover of the book Film Music: A Very Short Introduction by Kathleen Hall Jamieson
Cover of the book Obama's Time by Kathleen Hall Jamieson
Cover of the book Climate Change and Society by Kathleen Hall Jamieson
Cover of the book Bridges across an Impossible Divide by Kathleen Hall Jamieson
Cover of the book Tibet's Great Yog=i Milarepa by Kathleen Hall Jamieson
Cover of the book The Plundered Planet by Kathleen Hall Jamieson
Cover of the book Addiction in the Older Patient by Kathleen Hall Jamieson
Cover of the book Spinal Cord Stimulation Implantation by Kathleen Hall Jamieson
Cover of the book The Hopkins Touch: Harry Hopkins and the Forging of the Alliance to Defeat Hitler by Kathleen Hall Jamieson
Cover of the book Greek Nymphs by Kathleen Hall Jamieson
Cover of the book Los derechos humanos. Aspectos jurídicos generales by Kathleen Hall Jamieson
Cover of the book A Place Called Home by Kathleen Hall Jamieson
Cover of the book Variation in Datives by Kathleen Hall Jamieson
Cover of the book As Big as the West by Kathleen Hall Jamieson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy