Pankaj Ghemawat's Distance Still Matters

The Hard Reality of Global Expansion

Fiction & Literature, Literary Theory & Criticism, Business & Finance
Cover of the book Pankaj Ghemawat's Distance Still Matters by Alessandro Giudici, Marianna Rolbina, Macat Library
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Author: Alessandro Giudici, Marianna Rolbina ISBN: 9780429818981
Publisher: Macat Library Publication: May 20, 2018
Imprint: Macat Library Language: English
Author: Alessandro Giudici, Marianna Rolbina
ISBN: 9780429818981
Publisher: Macat Library
Publication: May 20, 2018
Imprint: Macat Library
Language: English

"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

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"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

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