Partnership Marketing

How to Grow Your Business and Transform Your Brand Through Smart Collaboration

Business & Finance, Marketing & Sales
Cover of the book Partnership Marketing by Ron Kunitzky, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ron Kunitzky ISBN: 9780470678718
Publisher: Wiley Publication: December 13, 2010
Imprint: Wiley Language: English
Author: Ron Kunitzky
ISBN: 9780470678718
Publisher: Wiley
Publication: December 13, 2010
Imprint: Wiley
Language: English

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level.

Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept.

A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less.

Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level.

Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept.

A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less.

Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.

More books from Wiley

Cover of the book Lipidomics by Ron Kunitzky
Cover of the book Tinnitus by Ron Kunitzky
Cover of the book Investment Strategies of Hedge Funds by Ron Kunitzky
Cover of the book Climate Extremes by Ron Kunitzky
Cover of the book Australian Politics For Dummies by Ron Kunitzky
Cover of the book The Greatest Trades of All Time by Ron Kunitzky
Cover of the book Enterprise Risk Management and COSO by Ron Kunitzky
Cover of the book The Real Deal by Ron Kunitzky
Cover of the book Innovate! by Ron Kunitzky
Cover of the book PCOS For Dummies by Ron Kunitzky
Cover of the book New Capitalism? by Ron Kunitzky
Cover of the book Modeling the Effect of Damage in Composite Structures by Ron Kunitzky
Cover of the book Trading Options in Turbulent Markets by Ron Kunitzky
Cover of the book Economic Systems Analysis and Assessment by Ron Kunitzky
Cover of the book Clinical Dilemmas in Inflammatory Bowel Disease by Ron Kunitzky
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy